Looking for a business start-up idea? Just start searching on Google for business ideas. You will not only find a list of 100 business ideas you can try, strangely enough you will find links to unique business ideas displayed publicly to everyone. So where does the idea for your business come from? Do you prefer to take the pain out of rehabilitating a tire or just hold the right market and opportunity to start a business with an existing idea? Let's go through the motions of both parties and see where you can end up.
Direct progress in business processes: This type of progress is difficult to imagine as it describes future movements. It is about making a word processor where there is a typewriter. The emergence of technologies such as the development of the electric car by Elon Musk (Tesla) and any new ideas such as service sectors (Google, Uber, Swiggy, PayPal, etc.) fall under this category. Initially, when such new ideas entered the market, they were often present as driven goats from the market left to focus on their success. But this trip takes a while to leave. Not only does getting a vision and believing in its success, while in a state of development, requires energy; but also, the acquisition of investors who will invest in your new investment. Most startups in this category initially do not make a lot of money but are of a higher value than established companies. Investors were tolerant only when they thought the company had to survive in order to succeed. They often reduce the risk of testing a new product on the market by asking businesses to start as B2B (Business to business) rather than B2C (Business to customers). Also,
they usually start small, but if they are successful, they can use the company to participate in its sector. Intellectual property rights or patents in this technology expire over time and therefore proven to be profitable. This set time may make or break such companies. If the market domain is firmly established by the brand name by the time this term expires, the competition could be terminated as they move forward in the race. But when large companies with large markets wish to expand with this idea, these startups often meet with them, thus increasing product availability.
Business culture of horizontal development: Globalization has shown us how to take ideas from one place to another. Many Chinese and Indian markets see such duplication. As ideas are tried and tested, the founders of these companies can move on to the next stage of finding a market and opportunities to use it. This is called horizontal progress where most companies offer similar products but a company with a strong advertising category wins the game. As evidenced by the case of Jio in India, a company
that provides telecom services with its marketing strategies has won the market out of all major players such as Vodafone, Idea, Airtel, etc. It can be seen in many Indian companies such as Ola, Paytm, Xiaomi, etc. Building a brand name is the key to success in this competition. The most common route is to provide products or services at lower prices than others to build the foundation of their market. This competition somehow benefits customers as they choose from thousands of products and pressure companies to offer their best at low prices. Now, not all companies can protect their ideas as IPs as the market changes so much that when legal action is taken, a recurring company can make a lot of profit. And because these companies survive directly on their customers. Investors prefer to invest in this sector as B2C. But other companies like Tesla are also issuing patents to the public because they believe that the more companies start producing electric cars, the more customers will agree to buy the new product, the more buildings will be built in all countries, and the brand and Tesla will prevail. These types of marketing strategies create horizontal progress.